Unfortunately, this otherwise handsome watch has had the ill treatment of yet another inept watch marketing or advertising employee. They selected to call this watch the "SUW." Yes, that means "sport utility watch," just like sport utility vehicle. Yea, you know what those are, and aren't you excited to see your watch (which might cost almost as much as the car) named after it. So what is the added sport utility of this watch? There is none, it just looks cooler and more aggressive than most Jaquet Droz watches. Faux armor plating. Is SUW a name worth placing on a watch this expensive? Of course not, it is a retarded name only a simpleton would actually place on a watch. I mean, would you buy a car called the Toyota SUV? No, you wouldn't. If you are like me, you are thinking to yourself, "what idiot let that name go to press?" Probably another watch marketing goon (no offense to the watch marketing goons that I know, its just that most of you know very little about watches and didn't choose your assignments). The message I want to make to the Swatch Group, and other watch makers is to please focus on making nice watches, and leave naming the watches to someone that actually does a good job at it (of which there seems to be a desperate shortage).
A powerful message
Faced with a scourge that undermines companies and countries alike, the Fondation de la Haute Horlogerie (FHH) has joined forces with the Federation of the Swiss Watch Industry (FH) to launch a vast information campaign aimed at the general public. It will take the form of powerful visuals backed by a simple, hard-hitting message: "Fake Watches are for Fake People." The campaign will be unrolled in the international media that are supporting this initiative. Clearly, the Fondation de la Haute Horlogerie, whose vocation is to defend and promote the values of Fine Watchmaking and its professions, could not stay silent in the face of counterfeiting. The time has come to challenge this plague on innovative, socially-responsible, high-tech businesses.
These are very high quality watch cases, that you can travel with. Inside each closing trunk is room for 51 watches, complete with various display modules, watch winders, drawers, mirrors, and other features for the distinguished watch fetishist. Frankly, I'd love one of these trunks, but it will probably cost several times the value of a new luxury car. Piaget themselves only commissions the watch trunks. The actual manufacturer is the esteemed French trunk maker Pinel & Pinel. They've been at the trunk and luggage business for a while and seem to be the proper source for the Piaget Collector's trunk. Other than watch travel trunks, they make some quirky travel trunks for the ultra privileged such as those containing entertainment systems, computer work stations, audiophile worthy stereo systems, and of course just simple travel implements. Oh, and one of their trunks is actually a terrarium. You know, for elitist lovers of pet reptiles and amphibians. Very nice stuff with the added perceived value of having a Piaget name on it!Read more ›